What You'll Do & How You'll Make An Impact:

• Design content marketing strategies based upon company demand generation goals including website blog, social media, press releases, newsletters, email marketing copy, SMS campaigns, advertising copy, and more.

• Undertake content marketing initiatives to achieve business targets.

• Translate technical product details and functionality in to engaging marketing assets.

• Collaborate with design and product teams to produce high quality content.

• Develop editorial calendar and ensure deadlines are met.

• Deliver engaging content on a regular basis.

• Edit, proofread, and improve content.

• Optimize content for SEO purposes.

• Analyze web traffic metrics regularly to assess and report on effectiveness.

• Share content through various channels, ensuring strong web presence.

• Receive customer feedback and generate ideas to increase customer engagement.

• Create storyboards for video and content outlines for webinars and other storytelling formats.

• Demonstrate accountability and timeliness in producing content.

• Show entrepreneurial spirit in coming up with new ideas and being self-sufficient in completion of tasks.

• Take direction well, and collaborate with multiple departments to create a wholistic picture of marketing assets

What You’ll Need:

• University degree and 3+ years’ experience within marketing, PR, journalism or other relevant business field.

• Advanced skills in marketing/persuasive copywriting, storytelling, and headline creation.

• Proficient with Google Analytics and email marketing automation tools (E.g., Marketo, Pardot, Eloqua, Hubspot).

• Excellent interviewing, writing, and editing skills.

• Demonstrated strong analytical skills with a focus on ROI.

• Experience with SEO and marketing research, specifically around text ads, PPC, social, paid, and organic.

• Editorial mindset, strong written communication skills to ensure consistency across communication mediums (e.g. newsletters, website, PR pitches).

• Advertising and marketing communications project management experience.

• Basic skills in Adobe Creative Suite including Photoshop, InDesign, and Illustrator or equivalent software.

• Host/Server/manager for restaurant or hotel-facing experience.