Miami, FL, USA

Content Marketing Specialist

What You'll Do & How You'll Make An Impact:

  • Design content marketing strategies based upon company demand generation goals including website blog, social media, press releases, newsletters, email marketing copy, SMS campaigns, advertising copy, and more.

  • Undertake content marketing initiatives to achieve business targets.

  • Translate technical product details and functionality in to engaging marketing assets.

  • Collaborate with design and product teams to produce high quality content.

  • Develop editorial calendar and ensure deadlines are met.

  • Deliver engaging content on a regular basis.

  • Edit, proofread, and improve content.

  • Optimize content for SEO purposes.

  • Analyze web traffic metrics regularly to assess and report on effectiveness.

  • Share content through various channels, ensuring strong web presence.

  • Receive customer feedback and generate ideas to increase customer engagement.

  • Create storyboards for video and content outlines for webinars and other storytelling formats.

  • Demonstrate accountability and timeliness in producing content.

  • Show entrepreneurial spirit in coming up with new ideas and being self-sufficient in completion of tasks.

  • Take direction well, and collaborate with multiple departments to create a wholistic picture of marketing assets

What You’ll Need:

  • University degree and 3+ years’ experience within marketing, PR, journalism or other relevant business field.

  • Advanced skills in marketing/persuasive copywriting, storytelling, and headline creation.

  • Proficient with Google Analytics and email marketing automation tools (E.g., Marketo, Pardot, Eloqua, Hubspot).

  • Excellent interviewing, writing, and editing skills.

  • Demonstrated strong analytical skills with a focus on ROI.

  • Experience with SEO and marketing research, specifically around text ads, PPC, social, paid, and organic.

  • Editorial mindset, strong written communication skills to ensure consistency across communication mediums (e.g. newsletters, website, PR pitches).

  • Advertising and marketing communications project management experience.

  • Basic skills in Adobe Creative Suite including Photoshop, InDesign, and Illustrator or equivalent software.

  • Host/Server/manager for restaurant or hotel-facing experience.

Come Work With Us
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