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Miami, FL, USA

Content Marketing Manager

What You'll Do & How You'll Make An Impact:

The ideal candidate is a savvy, creative marketer with experience crafting content to educate the target audience on the product/service. This is a hands-on position that requires capabilities in personally creating written and visual content, as well as working with external vendors like video production companies, photographers, writers, and graphic designers and directing projects with thoughtful creative briefs and storyboards.

  • Design content marketing strategies based upon company demand generation goals

  • Write copy for marketing channels including website blog, social media, press releases, newsletters, email marketing copy, SMS campaigns, advertising copy, presentations, and more

  • Design visual content from scratch for social media such as organic image posts, videos, reels, and more

  • Direct and work with external agencies and freelancers on photo and video shoots with detailed story lines and creative briefs

  • Undertake content marketing initiatives to achieve business targets

  • Translate technical product details and functionality in to engaging marketing assets

  • Collaborate with design and product teams to produce high quality content

  • Develop editorial calendar and ensure deadlines are met

  • Deliver engaging content on a regular basis

  • Edit, proofread, and improve content

  • Optimize content for SEO purposes

  • Analyze web traffic metrics regularly to assess and report on effectiveness

  • Share content through various channels, ensuring strong web presence

  • Receive customer feedback and generate ideas to increase customer engagement

  • Create storyboards for video and content outlines for webinars and other storytelling formats

  • Demonstrate accountability and timeliness in producing content

  • Show entrepreneurial spirit in coming up with new ideas and being self-sufficient in completion of tasks

  • Take direction well, and collaborate with multiple departments to create a wholistic picture of marketing assets

What You’ll Need:

  • University degree and 5+ years’ experience within marketing, PR, journalism or other relevant business field

  • Advanced skills in marketing/persuasive copywriting, storytelling, and headline creation

  • Proficient with Google Analytics and email marketing automation tools (E.g., Marketo, Pardot, Eloqua, Hubspot)

  • Excellent interviewing, writing, and editing skills

  • Demonstrated strong analytical skills with a focus on ROI

  • Experience with SEO and marketing research to create text ads, PPC, social, paid, and organic

  • Editorial mindset, strong written communication skills to ensure consistency across communication mediums (e.g. newsletters, website, PR pitches).

  • Advertising and marketing communications project management experience.

  • Basic skills in Adobe Creative Suite including Photoshop, InDesign, and Illustrator or equivalent software.

  • Restaurant or hotel operations experience preferred (host/hostess, server, waiter, waitress, maître-d, bartender, general manager, or other)

Come Work With Us
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