Join Our Team
What You'll Do & How You'll Make An Impact:
The ideal candidate is a savvy, creative marketer with experience crafting content to educate the target audience on the product/service. This is a hands-on position that requires capabilities in personally creating written and visual content, as well as working with external vendors like video production companies, photographers, writers, and graphic designers and directing projects with thoughtful creative briefs and storyboards.
Design content marketing strategies based upon company demand generation goals
Write copy for marketing channels including website blog, social media, press releases, newsletters, email marketing copy, SMS campaigns, advertising copy, presentations, and more
Design visual content from scratch for social media such as organic image posts, videos, reels, and more
Direct and work with external agencies and freelancers on photo and video shoots with detailed story lines and creative briefs
Undertake content marketing initiatives to achieve business targets
Translate technical product details and functionality in to engaging marketing assets
Collaborate with design and product teams to produce high quality content
Develop editorial calendar and ensure deadlines are met
Deliver engaging content on a regular basis
Edit, proofread, and improve content
Optimize content for SEO purposes
Analyze web traffic metrics regularly to assess and report on effectiveness
Share content through various channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement
Create storyboards for video and content outlines for webinars and other storytelling formats
Demonstrate accountability and timeliness in producing content
Show entrepreneurial spirit in coming up with new ideas and being self-sufficient in completion of tasks
Take direction well, and collaborate with multiple departments to create a wholistic picture of marketing assets
What You’ll Need:
University degree and 5+ years’ experience within marketing, PR, journalism or other relevant business field
Advanced skills in marketing/persuasive copywriting, storytelling, and headline creation
Proficient with Google Analytics and email marketing automation tools (E.g., Marketo, Pardot, Eloqua, Hubspot)
Excellent interviewing, writing, and editing skills
Demonstrated strong analytical skills with a focus on ROI
Experience with SEO and marketing research to create text ads, PPC, social, paid, and organic
Editorial mindset, strong written communication skills to ensure consistency across communication mediums (e.g. newsletters, website, PR pitches).
Advertising and marketing communications project management experience.
Basic skills in Adobe Creative Suite including Photoshop, InDesign, and Illustrator or equivalent software.
Restaurant or hotel operations experience preferred (host/hostess, server, waiter, waitress, maître-d, bartender, general manager, or other)